Vertical parity contract. Every vertical API has the same four endpoints and the same
referrer_tag experiment pattern. Only the pocket field schema and revenue model differ. If you know one vertical, you know them all.
Verticals
Choose a vertical to get started
Personal Loans
/v1/personal-loans/
stable
Debt consolidation, home improvement, major purchases. High-intent users with
strong match signal. Revenue confirms T+14 to T+45 after a funded loan.
Banking
/v1/banking/
beta
High yield savings accounts, CDs, checking. CPC model — revenue fires on click
with no confirmation lag. Pacing is the key constraint:
partner budgets exhaust monthly.
Credit Cards
/v1/credit-cards/
planned
Rewards, cash back, travel, and balance transfer. CPA revenue model.
Pocket fields: spending categories, credit score, annual fee tolerance.
Mortgage
/v1/mortgage/
planned
Purchase and refinance. Longer confirmation lag (T+30 to T+90). Pocket fields:
property value, down payment, loan type, credit profile.
Find a Financial Advisor
/v1/find-advisor/
planned
Advisor matching by AUM, specialty, location. CPL model. Lower volume
than financial product verticals but higher per-session revenue.
Cross-vertical experiment? Use a shared
referrer_tag base with a vertical suffix — my_experiment_pl, my_experiment_bk. Note that rev_per_session is not directly comparable across CPC and CPL verticals.